Training objectives:
The course is the perfect choice for those who want to learn a wide range of skills and only later decide which area of the science they are especially interested in.
Commerce and marketing graduates are able to understand the buying motivations and habits of different consumer groups. They know how a customer's need is transformed into a specific product or service idea and how it is translated into action. Their business knowledge enables them to confront and coordinate customer and manufacturer perspectives, to build an information database for decision-makers, to facilitate sales and to gather market feedback. They can design advertising, promotional tools, campaigns or even be a key player in a branding and rebranding project.
Graduates can easily find a workplace: from highly creative areas of business to the sales departments of multinationals.
Main general economics subjects: economics, management, marketing, business communication, accounting, corporate finance, business law, international finance, human resource management, corporate management systems, business language
Specific subjects: strategic planning, international trade and economic institutions, production, project and product management, marketing communication, customer behaviour, marketing research, business communication (argumentation and negotiation techniques).
Duration of training: 7 semesters
Title of qualification awarded in the diploma: Bachelor's degree in economics, trade and marketing.
Person responsible: Dr. Norbert Katona, katona.norbert@nje.hu
Admission requirements: high school graduation, regular admission in accordance with the legal requirements.
Admission process: felvi.hu
Requirements for the final examination: successful completion of compulsory courses, minimum 210 credits.
Degree award is conditional on successful completion of the final examination.
Fees payable: for self-paying students HUF 240 000
INFORMATION:
e-mail: gtk@uni-neumann.hu
phone: +36 70 338 5000
Education and Training Directorate (Oktatási és Képzési Igazgatóság)
contact person: Zsuzsanna Kiss
e-mail: kiss.zsuzsanna@nje.hu
phone: +36 76 516 379