On behalf of the employees of the Department of Marketing and Business Communication, we welcome you to our website!
The first two decades of the 21st century have presented significant challenges for businesses: the financial and economic crisis and a decline in consumption in some sectors, while increasingly intense, often global, competition has made their situation difficult in others. It can be stated that marketing has played—and still plays—a key role in managing all these challenges. It has been proven that although we tend to underestimate the value-creating power of marketing, financial management, operations management, accounting, and other business functions cannot be successful if there is not enough demand for the company's products and services to generate profit.
In other words: a company's survival and success often depend on having the right marketing skills.
In the constantly changing economic environment, with evolving conditions, there is a great need for professionals who, through marketing activities—in close cooperation with other corporate functions—contribute to the value creation of the economy, the job creation capacity of companies, and their social responsibility.
The goal of the Department's instructors is twofold: first, to provide a solid and lasting knowledge base by conveying theoretical and methodological foundations, which will enable students to manage the marketing for their own business or the marketing of other companies at a high standard. Second, in accordance with the rapidly changing environmental challenges, to impart practical experience and develop skills that enable them to solve complex market problems, whether in a domestic or international setting, within a changing macro- and microeconomic context.
Dr. Barbara Jenes
Head of Department, Associate Professor
